Google Search is evolving into a walled garden.

We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.

Step by step, Google is taking over all the information from the web to their own page. I can see the benefit from the end user: They are searching for a specific bit of information and do not care about your website. So from a user’s perspective, I applaud this trend. However, this is taking traffic and therefore money away from the websites, which means that Google is destroying business models all over the world.